How does social media marketing help businesses?

Social media can be tricky and pretty overwhelming for any business owner with the ongoing
changes in it’s algorithms and trends. It can feel like the Wild West as there are no thumb rules
to follow, only learnings, experiences and recommendations can help you get desired results. If
you meet twenty different social media marketers and ask them about the best way to market on
social media, you will definitely hear different answers, derived from their personal experiences
and journey.

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