Why Shorts/Reels are the Future of Online
Content in Social Media Marketing 2023

Shorts and Reels as part of social media content types have exploded in popularity in the past few years with the rise of social media platforms like Instagram, Facebook, TikTok, Instagram Reels, and Snapchat. These platforms allow users to prepare and share videos that are 15 seconds or less, making it easier for people to leverage and gain more engagement on the go. There are multiple reasons why short-form videos have become so famous and essential in today’s digital space.

  1. Accessibility to multiple social media platforms: One of the biggest advantages of short-form video is its accessibility. With the rise of smartphones, it has become easier than ever for people to record and share videos from anywhere. This has made it possible for anyone to create and share their own content, leading to a diverse and vibrant online video community.
  2. Video attention span: In today’s internet world, it isn’t easy to carry people’s attention for a long period of time. The short-form video offers shorter content that is easy to consume and share. This makes it perfect for busy individuals who are always on the go and don’t have the time to watch longer videos.
  3. Power of going viral:The short-form video has a greater potential and chances of going viral due to its ability of being able to be shared. People are more likely to share a video if it has some concept and is eye-catching enough, as it takes less time and effort to prepare and keep sharing on social media platforms. This can help a short video reach a larger audience and gain quick attention and engagement.
  4. Improved Engagement: Short-form videos are also great for driving larger online engagement. With the help of creative and appealing visuals and incorporating popular online trends, brands and individuals can also create media content that represents their brand to their audience and encourages them to share and engage. So why should you invest in short-form video making and marketing? Instagram and TikTok are platforms that offer multiple benefits for businesses. By taking the best advantage out of social media platform’s large and engaged audience, businesses can also build solid online reputation and business awareness, connect with more target audience, increase website traffic and engagement, and trending social media content to keep trending. If you are not using short form video as a part of your social media strategy, now is the right time you get started with it as a potential marketing tactic.

In conclusion, short-form video is an important and powerful way of content that offers information or promotions, provides short attention of target audience, has enough potential to go viral, and drives real-time engagement. It is a considerably important tool for any personal or professionals looking to connect with their audience and reach a
larger group of audience online. 
Interested in making short-form videos and marketing them on your social media channels? Contact Us Today to see how we can help you create engaging, eye catchy video content.


What Are The Benefits Of Social Media Marketing In Edmonton?

1. You’ll get more return on investment!
You may already feel that traditional marketing doesn’t work as well anymore, well that’s true!
On a daily basis, We are getting bombarded with a bunch of print, banner, and billboard ads that we’ve become numb to them. But when it comes to Social Media, it creates a different relationship with your customers. Not only is there a two-way conversation, but you can also get honest feedback from your customers in real-time, and at the end of the day, you’re able to track the traffic to your website from these platforms.

2. Get emblem publicity to hundreds of capable new leads each month.
What might introduce your emblem to hundreds, if now no longer tens of hundreds of recent houses each month, price in conventional marketing? With social media, you’ve got whole systems committed to the consumer experience. Want a threat to have interaction together with your audience, have significant interactions, and entice them organically?
Social media is one of the few approaches to getting your emblem/merchandise in front of many people, ways and wide, without you having to spend a ton of cash even warding off the tough income pitch.

3. Convert ends in income even quicker than earlier than!
Social Media permits you to construct the “realize, like, and trust” earlier than your consumer even steps thru your door or visits your website. If you are not actively spending time online, you leave out many  opportunities.

4. Stop spending some time on social media and begin developing your enterprise instead.
You realize your customers are spending their time on Social Media, and it is smart funding for any emblem as it offers you a big opportunity. But – if it is taking you far from the cash-making part of your enterprise, it might not work. The Data Sequence is one of the best social Media Marketing agencies in Edmonton, if you’re looking for some Content Marketing & SEO services in Edmonton, let’s have a word over a cup of coffee!


How Do Social Media Marketers Help Businesses Grow?

As a team of social media marketers, we know how to connect with your customers online. We know the best ways to find out your target audience and convert them into your clients. First, we plan and execute a marketing strategy based on your goals. Then, we communicate your message & business emotions with your ideal customers and develop actionable, educational, and entertaining bite-sized pieces of content. 


Is hiring a Social Media Manager Worth It?

Before hiring a social media manager, you must understand what you want to get done once
you get started with your business relationship. Some business owners make the mistake of
hiring a social media manager without understanding their main objective & set of KPI’s first, or
they may have unrealistic expectations.


How does social media marketing help businesses?

Social media can be tricky and pretty overwhelming for any business owner with the ongoing
changes in it’s algorithms and trends. It can feel like the Wild West as there are no thumb rules
to follow, only learnings, experiences and recommendations can help you get desired results. If
you meet twenty different social media marketers and ask them about the best way to market on
social media, you will definitely hear different answers, derived from their personal experiences
and journey.